MusicDish*China announced its role as an official media sponsor of INTRO 2010 - Beijing Electronic Music Festival being held on May 22th. Organized by Acupuncture Records, the festival, in its second year, will once again welcome and delight over ten thousand of China's electronic music fans by presenting world-renowned DJs, producers, and visual artists along with China's favorite local talent.
China has seen a thriving electronic music culture in the past decade and is gradually developing a strong local scene, especially in first-tier cities such as Beijing and Shanghai. INTRO 2010 is set as a showcase for this growth, with a mixed line-up reflecting "who's who" in the industry.
"As the name suggests, INTRO festival is an introduction, a two-way introduction," said Acupuncture Records Managing Director Miao Wong. "It's an introduction to the Chinese audience as to what an electronic dance music festival is, as well as the spirit and culture behind it. Also, by bringing over international artists, overseas media and our industry counterparts, it's an introduction to the rest of the world of China's thriving scene and dedicated people making it happen... and eventually, will put China on the world's map of electronic dance music."
MusicDish LLC will be leveraging all its online properties - MusicDish, MusicDish*China and Mi2N - to raise international awareness about the festival and China's electronic music scene, including on-site coverage of the stages, performers and audiovisual shows. Mr. de Fontenay will then be flying to Hong Kong for the annual Music Matters conference, which MusicDish also sponsors.
"We are proud to be supporting the work being done by Acupuncture Records to promote and nurture China's independent electronic music scene through INTRO 2010," said MusicDish*China Founder Eric de Fontenay. "The festival provides us with a unique opportunity to connect with music professionals, performers and fans in what is arguably the fastest growing market in the world."
ABOUT INTRO 2010 (http://www.acupuncture-records.com)
On May 22nd, 2010 Acupuncture Records will once again welcome and delight over ten thousand of China's electronic music fans by presenting INTRO 2010 – Beijing Electronic Music Festival. As the motto says -- "Ideas Need To Reach Out" -- INTRO is designed as a platform to express the belief in music as a vital element of connecting people; to showcase and support innovation in electronic music and digital art. It is run by people who love life, music, freedom, art and alternative culture for people who share that same love.
ABOUT MUSICDISH*CHINA (http://china.musicdish.com)
Launched at MIDEM 2010 in Cannes, France, MusicDish*China is the latest online brand from MusicDish LLC, a digital music company, focused on the transforming music market in China. Leveraging its various online properties and growing network of Asian partners, MusicDish*China capitalizes on the growing interest in the Chinese market to educate and influence music executives and professionals worldwide. MusicDish*China also co-produces a monthly podcast in association with Hong Kong based Metal Postcard Records that covers the music and artists shaping the independent scene in China and Mandarin-speaking Asia.
Eric de Fontenay
chinasounds [at] musicdish [dot] com
miao [at] acupuncture-records [dot] com